What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Bloomington Subaru

Subaru and Bloomington Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

#SubaruLovesToCare with LLS + Frauenshuh  –  Celeste L

This was the third year in a row that Bloomington Subaru, Subaru of America and The Leukemia & Lymphoma Society (LLS) came together to spread love, hope, and warmth to cancer patients and their families across the country. On Thursday, June 28, 2018, as part of the national Subaru Loves to Care program, Bloomington Subaru and The Leukemia & Lymphoma Society delivered blankets, cards of hope, and arts and crafts kits to patients at Frauenshuh Cancer Center. Noah Joseph, as well as several employees of the Bloomington Dealership, came to represent Subaru. One of the employees is a pediatric leukemia survivor, which made the delivery especially moving to Bloomington Subaru. They lit up the room when they brought in the gifts and brightened everyone’s day with their positive attitudes and smiles. Several patients were available to accept the blankets and expressed nothing but gratitude for the support and gesture of warmth. This program has had a huge impact on communities and their support continues to be a source of inspiration for patients and families. Thank you, Bloomington Subaru!

Subaru and NWF Love the Earth!  –  Melanie P

At Great River School we love bugs and bees...and fruit and veggies! We added the native plants for pollinators so generously donated to us by Bloomington Subaru to the edges of our existing vegetable garden to give some food to the insects while they also help pollinate our food! The garden will come alive with butterflies and bees all summer and will greet the students when they return at the end of the summer. Thanks Subaru and National Wildlife Federation!

Partnering with LLS + Frauenshuh for 2nd Year  –  Shannon B

For the second year in a row, Bloomington Subaru, Subaru of America and The Leukemia & Lymphoma Society (LLS) are spreading love, hope and warmth to cancer patients and their families in communities across the country. This June, customers visiting Bloomington Subaru were given the chance to write personalized messages of hope to patients in their local community. Those care cards were then handed out alongside a blanket to provide comfort and warmth to patients during their cancer journey.On June 20, 2017 Noah Joseph and Chad Conti of Bloomington Subaru joined LLS staff at Frauenshuh Cancer Center in St. Louis Park to deliver blankets, care cards, and craft kits to brighten the spirits of their blood cancer patients. This event was especially touching for Bloomington Subaru because one of their very own employees, Chad, is a pediatric leukemia survivor himself. At the age of three, Chad was diagnosed with acute lymphoblastic leukemia and endured three long years of treatment. Now at age 34 he’s cancer free and was excited to give back during Subaru Loves to Care month.That day, Chad was even lucky enough to hand deliver one of the blankets to a newly diagnosed patient while he received chemotherapy. Chad said, "I am incredibly thankful for companies like Subaru who give children and adults alike the opportunity to live a full life by giving of their time and donations to make things like this happen.”

Luther Subaru delivers blankets to Frauenshuh  –  Shannon B

On June 28, 2016 LLS Ambassador Pat Harwood accepted 60 blankets donated by Luther Subaru on behalf of cancer patients currently being treated at Frauenshuh Cancer Center -Park Nicollet. Pat knows firsthand the importance of spreading hope to patients fighting cancer. In 1996, Pat was diagnosed with stage three multiple myeloma, an incurable cancer of the plasma cells in the bone marrow. “The prognosis wasn’t good & at the time most stats showed I had 3 to 5 years to live,” says Pat. After months of treatment, her sister was confirmed as a match for a bone marrow transplant. Unfortunately for Pat, her battle was not over. Ten days out of transplant & still in the hospital, Pat’s husband was killed in a car accident. “My family, friends, & the doctors & nursing staff at Park Nicollet helped me through a very difficult time,” shares Pat. “Because, I was now the only parent to my son, I knew I had to fight even harder to survive.” Her doctor told her to remain hopeful because the research & treatments in the pipeline at that time could make five years last a lifetime. “Due to new studies and thanks to research supported by organizations like LLS, today’s blood cancer patients have treatment options that could give them a lifetime,” says Pat. She was deeply touched to be able to hand out Luther Subaru’s donation, especially when her favorite nurses led her into an infusion room to meet Judy, who was getting her very last chemo that day!