The 2024 Subaru Love Promise Customer and Community Commitment Award

We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.

The 2024 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.

Here at Bloomington Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

We'd love to hear from you.

Did Bloomington Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

More than 13 million pieces of hard-to-recycle waste collected and recycled through TerraCycle®.



Subaru believes we all should have a chance to lead a healthy life. That's why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we've supported nearly 300,000 cancer patients nationwide. We're proud to be LLS's largest automotive donor.



Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.



Subaru believes all pets deserve a loving home. That's why Subaru and its retailers, like us, partner with a local animal shelter every October to provide direct financial assistance and host adoption events to help animals find loving homes. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We're proud to be the largest corporate donor to the ASPCA.


The Subaru Share the Love® Event

Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.

Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.

The Subaru Share the Love<sup>®</sup> Event

How is Bloomington Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

  • Midwest Animal Rescue and Services
  • Hope Street Shelter - Shelter for Young Adults
  • Washburn Elementary School
  • Frauenshuh Cancer Center

Love Promise Stories from Bloomington Subaru

Subaru and Bloomington Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Bloomington Subaru partners with Avivo to help end homelessness

This year for Subaru Loves To Help month we partnered with Avivo! Avivo has been in Minnesota since 1960 and helps over 10,000 people every year! Their goal is to help people end homelessness and find housing stability, recover from addiction, receive mental health services, and achieve employment and economic advancement. This year we donated 480 coats and 552 pairs of shoes to aid them in their mission! We loved partnering with this charity and hope others can support their great cause as well!

Luther Bloomington Subaru helps RMHC surpass goals!

Bloomington Subaru is honored to share that Ronald McDonald House Charities Upper Midwest has reported they have surpassed their previous record for the recent Give to the Max Day Campaign. Over $73,500 has been raised since Luther Automotive committed a $20K matching gift. The gift was made to once again support the charity’s lofty goal - all in support of helping the organization provide lodging, meals, and supportive services to thousands of families with seriously ill or injured children. Gifts of all shapes and sizes are accepted and donated to families in need at no cost! We love partnering with Ronald McDonald House Charities and look forward to helping them again next year!

Strength and New Beginnings

Mobley is the epitome of strength and new beginnings. Mobley and his very best dog friend found themselves sitting in a shelter after their owner moved away. Both dogs came from horrific conditions, living in their own feces and urine which ultimately left Mobley with limited vision. His best friend, on the other hand, was riddled with cancer and sadly crossed the rainbow bridge shortly after arriving at the shelter. Mobley was now left to sit alone in a shelter so overcrowded that dogs had to be euthanized due to space. He shut down and gave up…. Until MARS stepped in! When we heard about Mobley’s story we knew we had to help. We were able to get him out of the shelter and into a quiet foster home so he could have time to decompress. While living with his foster family, we learned Mobley is great with kids, enjoys going on walks, and loves to snuggle his people! He was finally given an opportunity to relax and simply be a dog. On Saturday October 21st Mobley found his forever home at our Subaru Loves Pets Adoption Event… just in time for Make A Dog’s Day! We are so happy for Mobley and his new family and cannot thank our Subaru partner enough for choosing to work with us for this great cause!

Subaru Loves Washburn Elementary

For the Subaru Loves Learning® initiative we partnered with Washburn Elementary once again! We donated boxes and boxes of school supplies such as markers, pencil boxes, crayons, backpacks, headphones, and more. This continuing partnership helps both the school and the family of children who go there by not having to worry about affording supplies and just giving kids the best education possible! Subaru partners with to support over 470,000 students nationwide including Washburn Elementary! We look forward to helping them again next year!

Bloomington Subaru & The Leukemia & Lymphoma Society® Blanket Drop at Frauenshuh Cancer Center

For over 5 years, our friends at Bloomington Subaru have partnered with The Leukemia & Lymphoma Society® (LLS) to deliver hope and warmth to blood cancer patients. On June 23rd, Noah Joseph, representative from Bloomington Subaru, Mike Niles, Frauenshuh Gift Officer, and additional hospital staff were present to unpack Bloomington Subaru’s generous donation of 80 blankets, 10 patient care kits, and Messages of Hope for families battling cancer. This incredible act of generosity was warmly received by hospital staff and cancer patients. Frauenshuh Cancer Center was opened in 2009 and focuses on giving patients comprehensive support. Thank you so much Bloomington Subaru staff for providing messages of hope and reminding cancer patients that there’s a big community supporting them along their journey!

Bloomington Subaru and LLS donate to the Frauenshuh Cancer Center

Another year and another beneficial impact for cancer patients at the Frauenshuh Cancer Center at Methodist Hospital! Bloomington Subaru partnered with the Leukemia and Lymphoma Society® (LLS) to donate blankets, pillows, face masks, and more! With this donation Subaru has been able to impact the lives of over 300,000 cancer patients nationwide. Frauenshuh Cancer Center has been called the "happiest sad place you will ever be." Their caring staff and expertise help not only patients, but their families as well during difficult times. We look forward to seeing them again next year and thank the Leukemia and Lymphoma Society for partnering with us!

North Star Marine Veterans receives $25,381 from Bloomington Subaru to support their cause!

Every year Bloomington Subaru partners with a local charity involved in helping our community. We have proudly partnered with the North Star Marine Veterans once again! This great charity not only helps veterans and their families, but also supports local MCJROTC programs like the one at Como Park High School. Over the years this charity has led Toys for Tots drives, created Adopt-A-Veteran programs, created scholarships for students, paid funeral costs for struggling families and more! This year we donated $25,381 to support their cause. We look forward to partnering with them this coming December and next year once again!

Bloomington Subaru works with Washburn and VEAP to provide meals for our community!

Once again Bloomington Subaru has partnered with Washburn Elementary School and VEAP to donate $3000 towards non-perishable foods for this year's food drive! With our donation and others, VEAP has received a total of 65,523 pounds worth of food. This equates to 53,000 meals for people in our community. Since their inception in 2009 they have donated over 650,000 pounds of food and we hope to pass the 700,000 pound mark next year. We are proud to continue helping our community and look forward to partnering with Washburn and VEAP next year!

One Thousand Socks Donated to Catholic Charities - Twin Cities

This year Bloomington Subaru donated 1000 pairs of socks to Catholic Charities - Twin Cities. Catholic Charities is one of the largest non-profit organizations in the greater Minneapolis-St. Paul region. They serve some of the poorest communities in our area and strive to help people out of poverty, illness, abuse, and more. Our donation of new socks, though they may seem small, make a large impact to those in need. This is essential to preventing health problems for those who do not have access to clean clothes as well as keeping warm during cold Minnesota days. Bloomington Subaru's donation is just one of many that goes towards helping over 23,000 people in our community. From food-to-clothes, anything helps! We hope this donation will help inspire others to donate and show we can all make a positive change in the world!

Bloomington Subaru supports Ronald Mcdonald House Charities

Luther Bloomington Subaru is honored to once again support Ronald McDonald House Charities’ (RMHC) mission of hope and healing. For the 2022 holiday season Luther Bloomington Subaru was proud to donate $15000, and along with matching funds were able to yield more than $28000 in funds for families visiting RMHC locations. Charle Rassouli says “At Bloomington Subaru, we appreciate the hard work and caring that the staff at RHMC give on a daily basis, and the selflessness that is shown towards families in need. We are proud to support RMHC and will continue to do so in the future” RMHC provides lodging, meals, and more for millions of families with seriously ill children seeking medical care away from home.

Subaru Loves Washburn

For two years in a row, Bloomington Subaru has been our partner in education. This year every teacher and staff member in the building benefited from their generosity. Not only did we receive money to use with Adopt-A-Classroom, they also collected a bounty of supplies. We were excited to see all of the notebooks, pencils, scissors, cleaning wipes... All of the things a school can use. I was also moved when Bloomington Subaru reached out to me personally and asked for any special items that we were in need of. At the time we were in short supply of backpacks. The store delivered for us and came through with the much needed backpacks. They have also pledged to help in the future with any other needs that may come up. I love Subaru and I love how they care.

Bloomington Subaru Gifts Patients of Frauenshuh Cancer Center

Bloomington Subaru is committed to making a positive impact on the communities in which they live and work through the Subaru Love Promise – and on July 26th they proved that to the staff and patients of Frauenshuh Cancer Center. Throughout the month of June, the Subaru staff invited their customers to write notes of encouragement to local blood cancer patients and then delivered these notes along with craft kits and 80 warm fleece blankets to Frauenshuh Cancer Center as a show of support for the patients. Subaru team member Noah stated “For me I love this program that we have as I love seeing the face of the patients as we are handing them their blankets and hearing their stories and their successes. Unfortunately, we did not get to meet with any of them this year due to Covid, but I have been doing this long enough I can still imagine them.” The staff of Frauenshuh will share these blankets and notes with the patients when they come in for their treatments over the coming weeks. Mike Niles of the Park Nicollet Foundation at the Frauenshuh Cancer Center states they are “always trying to create a better experience for our patients and their families as they deal with multiple challenges during their cancer journeys. Subaru’s gifts of blankets, craft kits, and cards also improve the experience of our patients during their clinic visits, providing comfort, activities, and a pleasant distraction. The Leukemia & Lymphoma Society is proud to be able to connect generous community businesses with their local cancer centers to improve the quality of life of cancer patients and their families.

A tradition continues!

We were happy to continue one of our favorite traditions this past holiday season! Bloomington Subaru partnered with Toys for Tots as an official Drop off Location. We always love to give back to the community, but it warms are hearts to help children and their families have a little holiday cheer. From Thanksgiving to the middle of December we collect new, unwrapped toys on our show floor and service drive. Between our customers and employees we were excited to collect three (3!) full boxes of toys for donation!

Announcing a new Charity Partner!

For the first year, we are proud to partner with the Ronald McDonald House. As an additional gift during Share the Love, we’ve chosen to pledge another $75 per vehicle ordered. The Ronald McDonald house provides lodging, meals, access to pantries, kitchens and laundry, an accredited K-12 school, and family-focused programing. We cannot imagine how hard it is to have loved ones in and out of the hospital, especially during a pandemic. To help lessen the burden on these families, we are excited to donate an additional $75 from every Subaru order until the end of the year.

Finding Pets their Forever Home

Bloomington Subaru was proud to continue our support for Minnesota Animal Rescue & Services, (MARS) for Subaru Loves Pets Month. We were excited to celebrate with an adoption event on Saturday, October 23rd. We were excited to have multiple foster dogs her, ready to find a new home. Before pets can be adopted from MARS, they vaccinate, microchip, spay/neuter, and give the pets the time to adjust, before becoming available. MARS believes that no matter the breed or age of pet, every animal can find a perfect home.

Bloomington Subaru Donates School Supplies!

“Let us remember: One book, one pen, one child and one teacher can change the world.” – Malala Yousafzai We know how important education is, and wanted to help an elementary school in our backyard a little more. In addition to the grant given to Washburn Elementary school during Subaru Loves to Learn Month, Bloomington Subaru collected school supplies during the month of August. We were excited to bring the supplies to the school, including headphones, disinfecting wipes, and hand sanitizer along with messages of gratitude to teachers from staff and customers.

Continued Support for North Star Marine Veterans

Bloomington Subaru is excited and proud to continue their support of North Star Marine Veterans. This year we were proud to be able to donate $23,283 to a great cause, and our hometown charity for the Subaru Share the Love event. The non profit helps provide funds for MN Veterans Homes, MCJROTC, and various Veterans needs throughout the year. Our General Manager, Charlie Rassouli and Sales Manager Noah Joseph, we proud to present them with the check!

161 Pets Find Their Forever Home!

This year, Bloomington Subaru partnered with Minnesota Animal Rescue & Services (MARS) for Subaru Loves Pets Month. MARS vaccinates, microchips, spays/neuters, and gives the pets the time they need to adjust, before adopting them to their forever homes. No matter the breed or age of the pet, they believe that every animal can find a perfect home. In October 2020, MARS was able to place 161 pets with their forever families. Both MARS and Bloomington Subaru understand that good things happen when the community unites!

Making a Holiday brighter

Every year, Bloomington Subaru partners with Toys for Tots and is an official Drop off Location. We always look forward to giving back throughout the year, but it holds a special importance to us during the holidays. We are so thankful that we can help make a child’s holiday a little brighter, even if it is just a toy to some. Throughout the store, we collected new, unwrapped toys, with both customers and employees donating to the cause. This year, because of COVID-19, after collecting toys for the month of December, the Service department loaded the 4 full boxes of Toys into a festive Red Subaru and brought the toys to the local headquarters. 2020 topped 2019 in terms of toy donations, and plan to top in for the 2021 season.

Blankets to help Homeless Youth

In recognition of Homeless Youth Awareness Month, and to kick off Subaru Share the Love, Bloomington Subaru donated 80 new, all weather blankets to Hope Street Shelter for Young Adults. The Shelter located in Minneapolis, offers support to young adults ages 18-22. Hope Street Shelter provides basic needs- shelter, food, and laundry to at risk youth. The average stay at Hope Street is 30 days, and as the weather in Minnesota gets colder, we understand the importance of a warm blanket of your own. We were happy to support them, and packed a Subaru full of blankets to Hope Street Shelter.

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Sustainable Options at Bloomington Subaru

As a store Bloomington Subaru is committed to keeping our planet healthy and believe that little steps can make a huge difference. This year, we phased out the use of Styrofoam cups and implemented a healthier option for our plant. At our coffee bar we now have compostable hot & cold cups, lids, and sleeves. Along with our commitment to Terracycle, the recycling of snack wrappers, coffee and drinkware, Bloomington Subaru’s goal is to limit our waste. We are proud to have taken our part of the 8 million metric tons of plastic that enters the ocean year and switch to a sustainable option.


#SubaruLovesToCare with LLS + Frauenshuh

This was the third year in a row that Bloomington Subaru, Subaru of America and The Leukemia & Lymphoma Society (LLS) came together to spread love, hope, and warmth to cancer patients and their families across the country. On Thursday, June 28, 2018, as part of the national Subaru Loves to Care program, Bloomington Subaru and The Leukemia & Lymphoma Society delivered blankets, cards of hope, and arts and crafts kits to patients at Frauenshuh Cancer Center. Noah Joseph, as well as several employees of the Bloomington Dealership, came to represent Subaru. One of the employees is a pediatric leukemia survivor, which made the delivery especially moving to Bloomington Subaru. They lit up the room when they brought in the gifts and brightened everyone’s day with their positive attitudes and smiles. Several patients were available to accept the blankets and expressed nothing but gratitude for the support and gesture of warmth. This program has had a huge impact on communities and their support continues to be a source of inspiration for patients and families. Thank you, Bloomington Subaru!


Subaru and NWF Love the Earth!

At Great River School we love bugs and bees...and fruit and veggies! We added the native plants for pollinators so generously donated to us by Bloomington Subaru to the edges of our existing vegetable garden to give some food to the insects while they also help pollinate our food! The garden will come alive with butterflies and bees all summer and will greet the students when they return at the end of the summer. Thanks Subaru and National Wildlife Federation!


Partnering with LLS + Frauenshuh for 2nd Year

For the second year in a row, Bloomington Subaru, Subaru of America and The Leukemia & Lymphoma Society (LLS) are spreading love, hope and warmth to cancer patients and their families in communities across the country. This June, customers visiting Bloomington Subaru were given the chance to write personalized messages of hope to patients in their local community. Those care cards were then handed out alongside a blanket to provide comfort and warmth to patients during their cancer journey.On June 20, 2017 Noah Joseph and Chad Conti of Bloomington Subaru joined LLS staff at Frauenshuh Cancer Center in St. Louis Park to deliver blankets, care cards, and craft kits to brighten the spirits of their blood cancer patients. This event was especially touching for Bloomington Subaru because one of their very own employees, Chad, is a pediatric leukemia survivor himself. At the age of three, Chad was diagnosed with acute lymphoblastic leukemia and endured three long years of treatment. Now at age 34 he’s cancer free and was excited to give back during Subaru Loves to Care month.That day, Chad was even lucky enough to hand deliver one of the blankets to a newly diagnosed patient while he received chemotherapy. Chad said, "I am incredibly thankful for companies like Subaru who give children and adults alike the opportunity to live a full life by giving of their time and donations to make things like this happen.”


Luther Subaru delivers blankets to Frauenshuh

On June 28, 2016 LLS Ambassador Pat Harwood accepted 60 blankets donated by Luther Subaru on behalf of cancer patients currently being treated at Frauenshuh Cancer Center -Park Nicollet. Pat knows firsthand the importance of spreading hope to patients fighting cancer. In 1996, Pat was diagnosed with stage three multiple myeloma, an incurable cancer of the plasma cells in the bone marrow. “The prognosis wasn’t good & at the time most stats showed I had 3 to 5 years to live,” says Pat. After months of treatment, her sister was confirmed as a match for a bone marrow transplant. Unfortunately for Pat, her battle was not over. Ten days out of transplant & still in the hospital, Pat’s husband was killed in a car accident. “My family, friends, & the doctors & nursing staff at Park Nicollet helped me through a very difficult time,” shares Pat. “Because, I was now the only parent to my son, I knew I had to fight even harder to survive.” Her doctor told her to remain hopeful because the research & treatments in the pipeline at that time could make five years last a lifetime. “Due to new studies and thanks to research supported by organizations like LLS, today’s blood cancer patients have treatment options that could give them a lifetime,” says Pat. She was deeply touched to be able to hand out Luther Subaru’s donation, especially when her favorite nurses led her into an infusion room to meet Judy, who was getting her very last chemo that day!

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We'd love to hear from you.

Did Bloomington Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.



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500 American Blvd W., Bloomington, MN, 55420
Bloomington Subaru 44.8610697, -93.2867354.